From March 21st to 22nd, the 2023 Lishui Culture and Tourism Product Procurement Conference and the first Lishui Culture and Tourism Product Trade Fair were held at the Lishui Baoting Hotel. At the meeting, 10 major cultural and tourism projects with a total planned investment of about 18.46 billion yuan were signed, and nearly 300 enterprises conducted transaction procurement.

Lishui is located in the mountainous areas of southwestern Zhejiang Province, with rich mountain resources. It not only has diverse mountain forms, but also continues the rich Oujiang culture. Since this year, Lishui has made every effort to build a Chinese mountain leisure tourism destination. Focusing on this goal, this conference has conducted a collective promotion of Chinese mountain leisure tourism destinations, comprehensively presenting the guests present with Lishui's profound cultural heritage, beautiful natural scenery, and unique tourism resources.

The advantage of mountain leisure tourism is the product system. Since this year, our city has launched a series of mountain vacation products to create a new image of Scenery Lishui's new products with a youthful, dynamic and fashionable appearance. Focusing on the procurement of cultural and tourism products and project solicitation in our city, this conference signed 10 projects, including the Lishui "1+9" Low Altitude Flying Sightseeing Project, Jingning New Orlando Cultural Tourism Project, Qingtian Nayun Mine Hotel Project, Liandu Ice and Snow World Project, and Jinyun Yuntian Project. Among them, the Yuntian Agricultural Tourism Project in Jinyun County, with an investment of 500 million yuan, plans to construct ropeways, Dayou Tea Garden, idyllic mountain houses (homestays), and starry pastures, fully demonstrating the tourism characteristics of Lishui's "mountain leisure". The planned investment of the Nayun Yunhe Fairy Tale Project is about 3.6 billion yuan. Relying on high-quality air and landscape environment, the project will build a holiday destination that integrates cultural leisure, water sports, health vacation, organic agriculture, and other functions with the core concepts of "wisdom+", "fairy tale+", and "health care+".

Centering on the creation of China's mountain leisure tourism destination, this conference has organized nearly 300 high-quality buyers and suppliers from home and abroad to conduct professional procurement supply and demand matching, integrating promotion, roadshows, exhibitions, salons, and symposiums, bringing truly affordable investment and procurement models to guests. The investment promotion special session for cultural and tourism projects conducted in-depth road shows of project attraction directions, interpretation of investment promotion policies, and conducted interactive exchanges and negotiations. In the cultural tourism product procurement special session, new formats and industries such as hotel retail, home stay micro vacation clusters, self driving camping, parent-child research and learning are gathered, and in the form of "point to point" and "face to face", accurate matching between the supply and purchase parties is assisted, comprehensively setting off a procurement boom.

In addition, at the first Cultural and Tourism Product Fair, more than 80 exhibitors from all over the city showcased over a thousand types of cultural and tourism products that were "young but competitive, medium to high-end has power of leading, creative, and dynamic", which were warmly welcomed by many citizens and industry guests.

The event also established the Lishui Hotel Industry Association and awarded the honorary title of "Important Cultural and Tourism Partner" to 29 enterprises and institutions that made significant contributions to the development of cultural and tourism in 2022-2023.